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The Gold Palace Story

Gold Palace was established in 1994 providing rare and sophisticated collections of traditional 22K gold South Asian jewelry. From a small New Jersey jewelry shop, founder and then-owner the late Aziz Ali expanded what the brand had to offer by teaching himself how to build a website and created the online store for Gold Palace—becoming one of the first online jewelry stores in America.

This venture helped make beautiful fine Indian jewelry available to a wider audience of jewelry collectors and enthusiasts all over the United States. Gold Palace carries more than 500 unique, often limited, jewelry items at a time with designs ranging from traditional Indian bridal jewelry to timeless contemporary styles, featuring 22K gold, 18K gold, 14K gold, VS1 diamonds, and precious stone details. Each piece is artisan-made for a personalized touch that's exclusively yours.

Discover heirloom and fashionable pieces fit for any occasion and create precious memories with our works of art.


Revering traditional designs, elevating modern tastes. Gold Palace pieces bring flare and elegance to every wearer.
Browse through our extensive collection to find the right piece of world-class fine jewelry.

Guaranteed Genuine Gold and Diamonds

our brand promise

Devoted to Quality

Over the decades, Gold Palace has built a reputation for offering the world’s most unique and valuable gold jewelry.

World-class Artisanship

Each item on our website was lovingly crafted and carefully selected by our jewelry experts for our customers to enjoy.

Seamless Shopping Experience

From exploring our site, to opening the box, and wearing your jewelry, each moment is a special experience.

Enduring Elegance

We want you to stay in awe and in love as you wear our accessories and timeless heirlooms for years to come.

When Aziz Ali opened Gold Palace in 1994, his goal was simple. He wanted good, honest work to provide for his family. What started as a humble means to earn money grew into a legacy beyond his imagination.

Thanks to Aziz's commitment to reliable and generous business leadership, Gold Palace has become a staple in Indian jewelry and culture in America more than two decades since it first opened its doors. It is the crown jewel in Aziz’s illustrious career and a beacon of comfort to fellow immigrants who Aziz called neighbors, friends, and business partners. It was this warm familiarity that has made his approach unique and unforgettable.

“Whether we do well in this life isn’t always up to us, but whether we do good is always our choice. Don’t ever pass up the opportunity to act with kindness.” Aziz often repeated this to his family, the guiding principle that marked his life and legacy.

While his presence is missed, Aziz’s indelible imprint on the Indian jewelry world lives on through his beloved family, extensive charity work, and the humble store that helped put Indian jewelry on the map on the East Coast.